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Humberto: When can you start? xenical online pharmacy uk Food companies are already beginning a shift to healthier, lower-calorie products, without any push from zealous activists. The motivation: These foods meet growing consumer demand for better-for-you options and help drive sales increases. Three studies by my organization have shown that lower-calorie, healthier products have improved sales and profits for some of America's largest food, beverage and restaurant companies. Businesses that can deliver great-tasting but lower-calorie foods satisfy both health-conscious consumers and shareholders. The time and money spent fighting off activists drains resources away from supporting healthier brands.