Eusebio: We work together duralast 30 sun pharma One of the biggest challenges for the age group is income. Relatively high unemployment (and underemployment) rates mean that it’s difficult to grow income at a time when people should be climbing the career ladder and getting raises. As a result, many 30-somethings are also putting their personal lives on hold. Last year, a Pew Research Center study found that one in three people between the ages of 18 and 34 put off either marriage or a baby because of the economy.