Darrin: An estate agents how expensive is neograft There may be more bad news ahead for Nintendo, a company that became one of Japan’s iconic brands thanks to the popularity of kid-friendly games featuring the mustachioed Super Mario and other characters. Sure, older gamers favored the Microsoft Xbox and the Sony PlayStation, but Nintendo could long count on the under-12 set to use its Wii consoles, its handheld devices, and its games.