Doyle: I've lost my bank card is bactrim ds a sulfa drug But it’s still early days. Starbucks itself was an example of how an evolving company can take a winding path toward finding its perfect market fit, says Kern. When Kern started at Starbucks, the company was still trying to be a “retail experience” designed to sell coffeemakers and beans. But customers kept coming in demanding a cup of coffee, so eventually it decided to change direction. “What Starbucks turned into is something I could not have conceived when it was just six stores,” says Kern.