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Quincy: I'd like to open a personal account Jay Z has loves to think outside of the box. This is just what he did with this whole music project. He connected with Samsung and made the deal for them to purchase 1 million pre-released copies. The selling point was anyone who bought the new phone would be able to download the album for free; before anyone else. This kind of thinking caused âHoly Grailâ to reach platinum status before the project was even released.