Fritz: Would you like to leave a message? i needsomeone help on my lab report Referred to by those in the industry as le dieu vivant de l’horlogerie, Loiseau’s dedication to old-fashioned mechanical methods placed him at the forefront of a revivalist movement that ultimately proved hugely profitable. He was scornful of the growing fashion for quartz watches, which had started to become widely and inexpensively available from the early 1980s: “All a quartz watch can do for you is tell you what the exact time is.” By incorporating multiple “complications” — extra features such as stopwatch mechanisms, moon phase indicators and perpetual calendars — into each design, Loiseau set out to attract high-end collectors, for whom the scarcity and expense of a model was central to its appeal.