Roosevelt: I'm doing a masters in law taking 25mg of clomid If the current growth trends hold, Google Play could generate more revenue than iOS market by the beginning of 2016. Well before that point is reached, many app vendors will start shifting resources towards the platform that is delivering faster growth. There is no other way for Apple to fight this than coming up with a true budget iPhone. Today, the company rejected that strategy resoundingly. In emerging markets where most consumers pay the full price of phones, $550 is a crushing burden. Apple has effectively chosen to try to protect its phone margins, allowing Google to continue its app market revenue share rampage.